Advertisers - Next Grad

Marketing infrastructure
built for
higher-ed

In-school media is the only place
where every student is reached,
every day, with no exceptions.

Validation

In-school media is becoming
a standard part of enrollment
strategy for higher-ed.

76%

of students surveyed nationwide
reported seeing in-school media.

Encoura, 2026 College Planning Report

Advantages

Three reasons in-school
media outperforms
traditional channels

Guaranteed Reach

Every student attends school. Every school day
creates another opportunity to build awareness.

Repeated Exposure

Students encounter your message multiple times each
day, reinforcing recognition over an entire school year.

Trusted Environment

Messages appear inside schools—an environment
students, educators, and families already trust.

Case Study

How Houston Christian
University increased
applications with
NextGrad

Challenge

Houston Christian University needed to spread
awareness of it's new Guaranteed Admissions
Program (GAP) to students in the Houston area.

Solution

Houston Christian University utilized the NextGrad
platform to run GAP-specific creative in 55 schools
across Harris and Fort Bend counties.

Results

Houston Christian University saw a year-over-year
increase in applications from 82% of the targeted
high schools (some exceeding 200% more apps).

Products

Kiosks

Posters

Simple to launch

Live in as little as 24 hours

Select Your Markets

Choose the states, cities, or individual schools where you want to build presence.

Choose Your Duration

Run campaigns monthly, seasonally, or throughout the school year.

Share Your Message

Launch with the same creatives running on your digital campaigns.

HOW IT WORKS

In-school media changes
enrollment economics.

In-school media creates demand upstream

In-school media drives students into the enrollment funnel long before traditional digital channels begin competing for attention — with 56% of students reporting they directly searched for colleges featured in in-school media.
This positions your institution earlier in the decision-making process, creating repeated visibility inside the environments where students spend their day.

College rep visits become more effective

Students engage differently with representatives when familiarity already exists.
In-school media creates awareness before the visit happens, allowing conversations to begin with recognition, interest, and context already in place — increasing engagement during in-person interactions.

Digital marketing becomes conversion-focused

Moving demand generation upstream makes digital marketing significantly more efficient by optimizing digital channels for conversion, not discovery.
Instead of introducing your institution for the first time, digital campaigns can focus on converting students who are already actively engaging with your brand.

In-school media (out-of-home)
increases digital engagement
among the students reached.

+44%

Online search inqueries

+38%

Direct website visits

+30%

Social media traffic

OAAA & The Harris Poll, The Effectiveness
of Digital OOH Advertising, April 2024

Increase student engagement market
by market or scale campaigns across
our nationwide network.

Spots are limited.
Reserve your spot today.

Marketing Infrastructure.
Built for Higher-Ed.

In-school media is the only place where every student
is reached, every day, with no exceptions.

Permanent placements

Guaranteed attention

Nationwide scale

Marketing Infrastructure.
Built for Higher-Ed.

In-school media is the only place where every student
is reached, every day, with no exceptions.

1 in 5

students in the United States

see NextGrad content in their school.

In-school media is becoming
a standard part of enrollment
strategy for higher-ed.

76%

of students surveyed nationwide
reported seeing in-school media.

Encoura, 2026 College Planning Report

No distractions. No algorithms.
Just your target audience.

No distractions. No algorithms. Just
your target audience.

In-school media can't be skipped, because it isn't competing for attention. Students don't scroll past it, they pass through it. Your brand becomes part of their daily environment.

In-school media can't be skipped, because it isn't competing
for attention. Students don't scroll past it, they pass through it.
Your brand becomes part of their daily environment.

Learn more

The enrollment funnel
starts inside schools

NextGrad pioneered in-school media, forever changing the economics
of enrollment marketing.

Students start discovering
colleges and universities
while at school.

When brand awareness happens through in-school
media, all other forms of enrollment marketing can
focus on moving students down the funnel instead
of bringing them into the funnel.

Students are more likely to
attend and engage college
reps during visits.

Students are already familiar with your college,
making representative visits more productive
and meaningful.

Students are more likely to
act on call-to-actions from
digital campaigns.

With awareness already established inside
schools, digital campaigns can focus on
converting interested students instead of
introducing the institution for the first time.

Customer Story

Why Houston Christian University utilized NextGrad to drive enrollment in a new program.

Learn more

Industry Report

Learn how today's high school students navigate the college enrollment process.

Learn more

In-school media increases online engagement
among high school students.

+44%

Online search inqueries

+38%

Direct website visits

+30%

Social media traffic

OAAA & The Harris Poll, The Effectiveness of Digital OOH Advertising, April 2024

HOW IT WORKS

In-school media creates demand.
Digital marketing captures it.

Reducing wasted ad spend and improving performance across every channel.

Without NextGrad

Using digital to fill your funnel, where much of
digital waste occurs.

Reaching the wrong students or generating
low quality engagement.

Competing for attention in crowded, algorithm-
driven environments.

With NextGrad

Turning digital into a conversion channel, not
a discovery one.

Filling your funnel before students encounter
your digital ads.

Reaching real students consistently, in an
environment you control.

In-school media increases online engagement
among the students it reaches.

+44%

Online search inqueries

+38%

Direct website visits

+30%

Social media traffic

OAAA & The Harris Poll, The Effectiveness of Digital OOH Advertising, April 2024

Increase student engagement market by market or scale
campaigns across our nationwide network.

Simple to launch

Live in as little as 24 hours

Select Your Markets

Choose the states, cities, or individual school
districts where you want to build presence.

Marketing infrastructure built for higher-ed

In-school media is the only placewhere every student is reached,every day, with no exceptions.

Validation

In-school media is becoming a standard part of enrollmentstrategy for higher-ed.

76%

of students surveyed nationwidereported seeing in-school media.

Encoura, 2026 College Planning Report

Advantages

Three reasons in-schoolmedia outperformstraditional channels

Guaranteed Reach

Every student attends school. Every school daycreates another opportunity to build awareness.

Repeated Exposure

Students encounter your message multiple times eachday, reinforcing recognition over an entire school year.

Trusted Environment

Messages appear inside schools—an environmentstudents, educators, and families already trust.

Case Study

How Houston ChristianUniversity increasedapplications withNextGrad

Challenge

Houston Christian University needed to spreadawareness of it's new Guaranteed AdmissionsProgram (GAP) to students in the Houston area.

Solution

Houston Christian University utilized the NextGradplatform to run GAP-specific creative in 55 schoolsacross Harris and Fort Bend counties.

Results

Houston Christian University saw a year-over-yearincrease in applications from 82% of the targetedhigh schools (some exceeding 200% more apps).

Products

Kiosks

Posters

Simple to launch

Live in as little as 24 hours

Select Your Markets

Choose the states, cities, or individual schools where you want to build presence.

Choose Your Duration

Run campaigns monthly, seasonally, or throughout the school year.

Share Your Message

Launch with the same creatives running on your digital campaigns.

HOW IT WORKS

In-school media changesenrollment economics.

Students engage differently with representatives when familiarity already exists.In-school media creates awareness before the visit happens, allowing conversations to begin with recognition, interest, and context already in place — increasing engagement during in-person interactions.

In-school media (out-of-home)increases digital engagementamong the students reached.

OAAA & The Harris Poll, The Effectivenessof Digital OOH Advertising, April 2024

Increase student engagement marketby market or scale campaigns acrossour nationwide network.

Spots are limited.Reserve your spot today.

Marketing Infrastructure. Built for Higher-Ed.

In-school media is the only place where every studentis reached, every day, with no exceptions.

Permanent placements

Guaranteed attention

Nationwide scale

Marketing Infrastructure. Built for Higher-Ed.

In-school media is the only place where every studentis reached, every day, with no exceptions.

1 in 5

students in the United States

see NextGrad content in their school.

In-school media is becoming a standard part of enrollmentstrategy for higher-ed.

76%

of students surveyed nationwidereported seeing in-school media.

Encoura, 2026 College Planning Report

No distractions. No algorithms.Just your target audience.

No distractions. No algorithms. Just your target audience.

In-school media can't be skipped, because it isn't competing for attention. Students don't scroll past it, they pass through it. Your brand becomes part of their daily environment.

In-school media can't be skipped, because it isn't competingfor attention. Students don't scroll past it, they pass through it.Your brand becomes part of their daily environment.

Learn more

The enrollment funnelstarts inside schools

NextGrad pioneered in-school media, forever changing the economics of enrollment marketing.

Students start discoveringcolleges and universities while at school.

When brand awareness happens through in-schoolmedia, all other forms of enrollment marketing canfocus on moving students down the funnel insteadof bringing them into the funnel.

Students are more likely toattend and engage college reps during visits.

Students are already familiar with your college, making representative visits more productive and meaningful.

Students are more likely toact on call-to-actions fromdigital campaigns.

With awareness already established inside schools, digital campaigns can focus on converting interested students instead of introducing the institution for the first time.

Customer Story

Why Houston Christian University utilized NextGrad to drive enrollment in a new program.

Learn more

Industry Report

Learn how today's high school students navigate the college enrollment process.

Learn more

In-school media increases online engagementamong high school students.

+44%

Online search inqueries

+38%

Direct website visits

+30%

Marketing infrastructure
built for
higher-ed

In-school media is the only place
where every student is reached,
every day, with no exceptions.

In-school media is becoming
a standard part of enrollment
strategy for higher-ed.

of students surveyed nationwide
reported seeing in-school media.

Three reasons in-school
media outperforms
traditional channels

Every student attends school. Every school day
creates another opportunity to build awareness.

Students encounter your message multiple times each
day, reinforcing recognition over an entire school year.

Messages appear inside schools—an environment
students, educators, and families already trust.

How Houston Christian
University increased
applications with
NextGrad

Houston Christian University needed to spread
awareness of it's new Guaranteed Admissions
Program (GAP) to students in the Houston area.

Houston Christian University utilized the NextGrad
platform to run GAP-specific creative in 55 schools
across Harris and Fort Bend counties.

Houston Christian University saw a year-over-year
increase in applications from 82% of the targeted
high schools (some exceeding 200% more apps).

In-school media changes
enrollment economics.

Students engage differently with representatives when familiarity already exists.
In-school media creates awareness before the visit happens, allowing conversations to begin with recognition, interest, and context already in place — increasing engagement during in-person interactions.

In-school media (out-of-home)
increases digital engagement
among the students reached.

OAAA & The Harris Poll, The Effectiveness
of Digital OOH Advertising, April 2024

Increase student engagement market
by market or scale campaigns across
our nationwide network.

Spots are limited.
Reserve your spot today.

Marketing Infrastructure.
Built for Higher-Ed.

In-school media is the only place where every student
is reached, every day, with no exceptions.

Marketing Infrastructure.
Built for Higher-Ed.

In-school media is the only place where every student
is reached, every day, with no exceptions.

In-school media is becoming
a standard part of enrollment
strategy for higher-ed.

of students surveyed nationwide
reported seeing in-school media.

No distractions. No algorithms.
Just your target audience.

No distractions. No algorithms. Just
your target audience.

In-school media can't be skipped, because it isn't competing
for attention. Students don't scroll past it, they pass through it.
Your brand becomes part of their daily environment.

The enrollment funnel
starts inside schools

NextGrad pioneered in-school media, forever changing the economics
of enrollment marketing.

Students start discovering
colleges and universities
while at school.

When brand awareness happens through in-school
media, all other forms of enrollment marketing can
focus on moving students down the funnel instead
of bringing them into the funnel.

Students are more likely to
attend and engage college
reps during visits.

Students are already familiar with your college,
making representative visits more productive
and meaningful.

Students are more likely to
act on call-to-actions from
digital campaigns.

With awareness already established inside
schools, digital campaigns can focus on
converting interested students instead of
introducing the institution for the first time.

In-school media increases online engagement
among high school students.

In-school media creates demand.
Digital marketing captures it.

Using digital to fill your funnel, where much of
digital waste occurs.

Reaching the wrong students or generating
low quality engagement.

Competing for attention in crowded, algorithm-
driven environments.

Turning digital into a conversion channel, not
a discovery one.

Filling your funnel before students encounter
your digital ads.

Reaching real students consistently, in an
environment you control.

In-school media increases online engagement
among the students it reaches.

Increase student engagement market by market or scale
campaigns across our nationwide network.

Choose the states, cities, or individual school
districts where you want to build presence.

Spots on our network are limited.
Reserve your spot with us today.