Advertisers - Next Grad

Marketing Infrastructure
Built for Higher-Ed

In school media is the only place
where every student is reached,
every day, with no exceptions.

ADOPTED BY 500+ COLLEGES AND UNIVERSITIES

In-school media is becoming
a standard part of enrollment
strategy for higher-ed.

76%

of students surveyed nationwide
reported seeing in-school media.

Encoura, 2026 College Planning Report

HOW IT WORKS

In-school media changes
enrollment economics.

In-school media creates demand upstream

In-school media drives students into the enrollment funnel long before traditional digital channels begin competing for attention — with 56% of students reporting they directly searched for colleges featured in in-school media.
This positions your institution earlier in the decision-making process, creating repeated visibility inside the environments where students spend their day.

College rep visits become more effective

Students engage differently with representatives when familiarity already exists.
In-school media creates awareness before the visit happens, allowing conversations to begin with recognition, interest, and context already in place — increasing engagement during in-person interactions.

Digital marketing becomes conversion-focused

Moving demand generation upstream makes digital marketing significantly more efficient by optimizing digital channels for conversion, not discovery.
Instead of introducing your institution for the first time, digital campaigns can focus on converting students who are already actively engaging with your brand.

In-school media (out-of-home)
increases digital engagement
among the students reached.

+44%

Online search inqueries

+38%

Direct website visits

+30%

Social media traffic

OAAA & The Harris Poll, The Effectiveness
of Digital OOH Advertising, April 2024

Increase student engagement market
by market or scale campaigns across
our nationwide network.

Simple to launch

Live in as little as 24 hours

Select Your Markets

Choose the states, cities, or individual schools where you want to build presence.

Choose Your Duration

Run campaigns monthly, seasonally, or throughout the school year.

Share Your Message

Launch with the same creatives running on your digital campaigns.

Spots are limited.
Reserve your spot today.

Marketing Infrastructure.
Built for Higher-Ed.

In-school media is the only place where every student
is reached, every day, with no exceptions.

Permanent placements

Guaranteed attention

Nationwide scale

Marketing Infrastructure.
Built for Higher-Ed.

In-school media is the only place where every student
is reached, every day, with no exceptions.

1 in 5

students in the United States

see NextGrad content in their school.

In-school media is becoming
a standard part of enrollment
strategy for higher-ed.

76%

of students surveyed nationwide
reported seeing in-school media.

Encoura, 2026 College Planning Report

No distractions. No algorithms.
Just your target audience.

No distractions. No algorithms. Just
your target audience.

In-school media can't be skipped, because it isn't competing for attention. Students don't scroll past it, they pass through it. Your brand becomes part of their daily environment.

In-school media can't be skipped, because it isn't competing
for attention. Students don't scroll past it, they pass through it.
Your brand becomes part of their daily environment.

Learn more

The enrollment funnel
starts inside schools

NextGrad pioneered in-school media, forever changing the economics
of enrollment marketing.

Students start discovering
colleges and universities
while at school.

When brand awareness happens through in-school
media, all other forms of enrollment marketing can
focus on moving students down the funnel instead
of bringing them into the funnel.

Students are more likely to
attend and engage college
reps during visits.

Students are already familiar with your college,
making representative visits more productive
and meaningful.

Students are more likely to
act on call-to-actions from
digital campaigns.

With awareness already established inside
schools, digital campaigns can focus on
converting interested students instead of
introducing the institution for the first time.

Customer Story

Why Houston Christian University utilized NextGrad to drive enrollment in a new program.

Learn more

Industry Report

Learn how today's high school students navigate the college enrollment process.

Learn more

In-school media increases online engagement
among high school students.

+44%

Online search inqueries

+38%

Direct website visits

+30%

Social media traffic

OAAA & The Harris Poll, The Effectiveness of Digital OOH Advertising, April 2024

HOW IT WORKS

In-school media creates demand.
Digital marketing captures it.

Reducing wasted ad spend and improving performance across every channel.

Without NextGrad

Using digital to fill your funnel, where much of
digital waste occurs.

Reaching the wrong students or generating
low quality engagement.

Competing for attention in crowded, algorithm-
driven environments.

With NextGrad

Turning digital into a conversion channel, not
a discovery one.

Filling your funnel before students encounter
your digital ads.

Reaching real students consistently, in an
environment you control.

In-school media increases online engagement
among the students it reaches.

+44%

Online search inqueries

+38%

Direct website visits

+30%

Social media traffic

OAAA & The Harris Poll, The Effectiveness of Digital OOH Advertising, April 2024

Increase student engagement market by market or scale
campaigns across our nationwide network.

Simple to launch

Live in as little as 24 hours

Select Your Markets

Choose the states, cities, or individual school
districts where you want to build presence.

Choose Your Duration

Run campaigns monthly, seasonally, or the entire school year.

Share Your Message

Launch quickly with the same creatives your digital campaigns are running.

Spots on our network are limited.
Reserve your spot with us today.