Choose the states, cities, or individual schools where you want to build presence.
In-school media drives students into the enrollment funnel long before traditional digital channels begin competing for attention — with 56% of students reporting they directly searched for colleges featured in in-school media.
This positions your institution earlier in the decision-making process, creating repeated visibility inside the environments where students spend their day.
Students engage differently with representatives when familiarity already exists.
In-school media creates awareness before the visit happens, allowing conversations to begin with recognition, interest, and context already in place — increasing engagement during in-person interactions.
Moving demand generation upstream makes digital marketing significantly more efficient by optimizing digital channels for conversion, not discovery.
Instead of introducing your institution for the first time, digital campaigns can focus on converting students who are already actively engaging with your brand.
“NextGrad is a great value for us because
students have to walk by our ads every
day on their way to class.”
Mike Lockrem
“NextGrad is my most efficient advertising
spend because I know my entire target
market will be in school seeing my ads.”
Nikki Koontz
