NextGrad Launches $1M Gold Pass NFT to Transform High School Advertising and Fund Scholarships
NextGrad is proud to introduce the NextGrad GoldPass NFT — a bold new opportunity at the intersection of education, advertising, and innovation.
Priced at $1 million, the GoldPass offers advertising access across NextGrad’s growing network of high school digital screens through September 1, 2030. This unique model gives agencies and brands a massive advantage in reaching Gen Z students — while directly funding scholarships and expanding educational resources across North America.
This marks one of the first times in history that an Out-of-Home (OOH) company has leveraged an NFT to sell its advertising inventory, positioning NextGrad at the forefront of innovation where technology, education, and media converge.
A Smarter Investment in the Future of Out-of-Home Advertising
The NextGrad GoldPass isn’t just digital art — it’s a high-value marketing asset.
Owning the GoldPass grants advertisers:
Unlimited Access: The buyer can utilize every screen in the NextGrad network — currently spanning hundreds of high schools — and maintain a consistent, daily presence among Gen Z students for five years.
Significant Cost Savings: Compared to traditional annual or per-screen advertising rates, the GoldPass offers a substantial long-term discount by locking in access upfront.
Real-World Impact: 100% of the purchase proceeds go directly toward student scholarships and funding the growth of NextGrad’s high school screen network.
All proceeds from the NFT will directly fund NextGrad’s expanding scholarship program, which has already awarded over $650,000 to graduating seniors, and support the accelerated rollout of new screens in high schools across North America—delivering more access, more opportunity, and more visibility for students and sponsors alike.
“This isn’t about hype. It’s about real impact. The GoldPass delivers massive value to advertisers while investing directly in student opportunity and success.”
– Michael Margolies, CEO of NextGrad
Meeting Students Where It Matters Most
Today’s students are harder than ever to reach through traditional media.
NextGrad’s high school digital screens allow brands to meet students on their own turf — inside the schools where they spend their time, making key decisions about their future.
The GoldPass gives agencies and advertisers a direct connection to this audience, offering unmatched visibility, relevance, and influence during a pivotal life stage.
Learn More and Claim the GoldPass
The NextGrad GoldPass NFT is now available for purchase on OpenSea.
For brands and agencies ready to invest in the next generation — and secure a powerful advertising advantage — the time to act is now.
Learn more about NextGrad’s mission.
Frequently Asked Questions
What is the NextGrad GoldPass NFT?
The GoldPass is a $1 million NFT that grants the buyer unlimited access to advertise across NextGrad’s network of high school digital screens through September 1, 2030. All proceeds fund scholarships and network expansion.
How does the GoldPass benefit advertisers?
Purchasing the GoldPass provides consistent, nationwide visibility among Gen Z students at a significant discount compared to standard annual or per-screen advertising rates.
How does the GoldPass support students?
Every dollar from the GoldPass purchase funds scholarships for students and helps NextGrad install screens in more schools, expanding access to educational and career resources.
