Creative showcase

Sample campaigns for inspiration

Airplane White Yellow 1
Airplane White Yellow 1

Design guidelines​

Airplane White Yellow 1
Please keep these design guidelines in mind:
KISS

Keep it simple, direct, and easy to understand.

Make it uncluttered

Use lots of white space.

Make it short

Feature only essential copy with headlines of less than 7 words.

Make it legible

Use bold headlines and easy to read fonts.

Make it memorable

Use eye-catching graphics and relevant imagery.

Use contrasting colors

High contrast improves ad recall by up to 38%.

Avoid QR codes

Students rarely scan because cellphone use during school is limited.

Change messages

Change out regularly to keep messaging fresh.

Use video

It’s how Gen Z and Gen Alpha consumes media! 

AU Screen Image

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